Deep In Texas Tee
The Deep in the Heart of Texas Tee captures the spirit, resilience and soul of Texas. Austin is a city that leaves its mark on everyone. The road to live here isn't easy and that journey is woven directly into this design.
At the center of the piece is a Dialed Cowboy. One hand raised, gripping tight while riding a horse that could throw him at any moment. It’s a symbol of holding on when things get shaky. A reflection of how “Keep Austin Weird” feels like it’s hanging by a thread and why protecting culture, creativity and identity matters more than ever.
Kiss Me x2 Tee
The Kiss Me x2 Tee is a second of its kind. A statement piece, bold, playful and unapologetically Dialed In. Front and center, the oversized text makes its message impossible to miss, using the signature Dialed In.™ font to remind us that we’re meant to be seen, loved and noticed.
“Kiss Me, I’m Dialed” is a modern nod to the classic St. Patrick’s Day phrase “Kiss Me, I’m Irish.” This design didn’t come out of nowhere, it was sparked during a conversation with Ray’s longtime friend, Galie Lujan, while talking about her Irish roots. That moment turned into inspiration, and without it, this tee simply wouldn’t exist. For that, full credit and gratitude goes to Galie.
Pucker up, spread the love and if you’re bold enough.. Kiss the Dialed In.™ guy!
Far West Tee
The Far West Tee represents the soul of West Texas. The grit, the culture and the pride of El Paso. It tells the story of where it all started and the evolution that came next: 6 years of living, building and grinding in Austin, Texas.
Rooted in cowboy culture, this design pulls from a Western inspired aesthetic and collides it with Ray’s signature grunge influence. Heritage meets edge. Tradition meets rebellion. It’s a nod to where you’re from and who you’ve become.
Black is the ultimate uniform. Timeless and impossible to mess up. This tee moves with you wherever the day takes you: the gym, the bar, a date, or straight into the night. No effort. All presence.
LONE STAR CREAM HAT
This hat knows exactly what it’s doing.
soft in color, dangerous in intention. Cream draws attention. Cream invites opinions. Cream makes people stare a little longer than they should.
The name isn’t subtle. It’s not supposed to be. “Lone Star” is Texas pride. “Cream” is indulgence, excess, temptation, and a little bit of trouble.
Put them together and you get something bold, inappropriate adjacent and impossible to ignore.
This hat will:
• Start conversations, Make people uncomfortable, Get compliments you didn’t ask for, Protect you from his or hers splash zone, It’s clean enough to wear anywhere, Dirty enough to mean something else entirely.
Texas raised. Dialed In.™ Slightly unhinged.
Cream responsibly.
HARD TEXAS NIGHTS HAT
This hat is functional and fit into every part of life. Whether you’re on a run, at the gym, on a date, grabbing groceries, or heading into whatever the day throws at you, literally. This hat is water resistant.
The Hard Texas Nights Hat features Dialed In.™’s alternative barbed wire logo. A symbol rooted in strength, boundaries and identity. Traditionally, barbed wire is used to mark land, protect what matters, and define space. For Ray, it represents ownership of self and community the intertwining of different worlds, cultures, and experiences that shape who we are.
It’s also a reminder that growth isn’t always comfortable. Sometimes it pokes, sometimes it challenges but that tension is what pushes people to be unapologetically authentic.
Dialed Flag
The Dialed In.™ Flag represents the next chapter of the brand. A symbol of where Dialed In.™ is headed and what it stands for. Beyond apparel, this piece marks the expansion into accessories and lifestyle staples that move with you wherever you go.
Hang it up, wave it, throw it in the back of your vehicle, or take it to the game. This flag isn’t meant to sit still. It’s meant to be lived with and shown off in the spaces that matter to you.
The skull serves as a reminder of life’s impermanence. Everything comes to an end and that truth is what makes growth, expression and authenticity so important. The message is simple: keep evolving, stay true and never be ashamed of who you are.
Photography Shot By:
JJ VELEZ
SAEL "SAY CHEESE"
CHRIS CANONN
